The last element of this season's Organic collection I wish to bring to your attention, is quite a fascinating one.
During the presentation, the concept of "sourcemapping" within the fashion-biz was introduced for the very
first time. A sourcemap is essentially an image of the world, in which pin points are placed representing a
raw material, manufacturing of a material, process of construction or a process of finishing. In doing this,
John Patrick throws away that widespread ideal of illusion and secrecy.
Jennifer worked closely with individuals at M.I.T in developing this idea. All while documenting the process of design,
from start to finish, as we also worked steadily towards a successful end result. She was not alone, however,
and mentions that her group of supportive friends/collaborators, among them editor Thomas Sabinsky, all played key
parts in capturing the essence of the Organic label. Viewers at the presentation were able to watch the film as it
flashed upon a white wall. Yet, to watch it in a quiet place, just for a few moments, well, it's a greater experience.
I had asked Jennifer to write a few words on herself and the subject: